Lifestyle Centers: The Future of Retail

Retail has long been a cornerstone of modern commerce, evolving from simple marketplaces to sprawling shopping centers. Today, a new trend is emerging: lifestyle centers. These centers prioritize human wellness, offering spaces for peace, rejuvenation, and adventure over mere shopping. A prime example of innovation in this niche is the integration of AERODIUM recirculation-type vertical wind tunnels, as seen in Kyiv, Ukraine’s Respublika Park retail center. This article delves into the history of retail centers, the shift towards lifestyle centers, and the unique experiences provided by AERODIUM vertical wind tunnels.

The Shift Towards Lifestyle Centers

The 21st century brought significant changes to the retail industry, driven by evolving consumer behaviors and technological advancements. Shoppers began seeking more than just products; they craved experiences. This shift gave rise to lifestyle centers, a new type of retail development that combines shopping with leisure, wellness, and community activities.

Lifestyle centers can be either enclosed or open-air spaces that typically feature a mix of retail stores, dining options, entertainment venues, and recreational facilities. They are designed to be aesthetically pleasing, with open-air spaces, green areas, and pedestrian-friendly layouts. Unlike traditional malls that focus primarily on retail, lifestyle centers emphasize creating a holistic and enjoyable environment for visitors.

The concept of “retailtainment” – blending retail with entertainment – became central to lifestyle centers. By offering unique experiences and activities, these centers aim to attract a diverse audience and encourage longer visits. This approach not only drives foot traffic but also enhances customer satisfaction and loyalty. The focus is on creating an environment that fosters wellness and a sense of community rather than just driving sales.

Key Features of Lifestyle Centers

  • Wellness-Oriented Design: Lifestyle centers often incorporate green spaces, walking paths, and areas for relaxation. This design promotes physical and mental well-being, providing a peaceful escape from the hustle and bustle of urban life.
  • Diverse Experiences: These centers offer a mix of shopping, dining, entertainment, and recreational activities. Visitors can enjoy everything from boutique stores and gourmet restaurants to movie theaters and fitness centers.
  • Community Spaces: Lifestyle centers provide venues for events, performances, and social gatherings. They foster a sense of community by hosting farmers’ markets, live music, art exhibitions, and other activities that bring people together.
  • Innovative Attractions: To stand out in a competitive market, lifestyle centers must include unique attractions that enhance the visitor experience. A prime example is the integration of AERODIUM vertical wind tunnels, which offer the thrill of indoor skydiving.

Retailtainment: The New Buzzword

The term “retailtainment” has emerged to describe the blending of retail and entertainment. Lifestyle centers epitomize this concept by integrating leisure activities with shopping, creating an immersive and enjoyable environment for visitors. Retailtainment is about making shopping an experience rather than a task, encouraging customers to spend more time – and money – in the center.

The Importance of Experiences and Emotional Well-Being in Retail

The Role of Recreational Spaces

Studies have shown that access to recreational spaces significantly impacts well-being and performance. According to a recent compilation of the findings of 31 studies, exposure to natural environments and recreational activities can reduce stress, enhance mood, and improve overall mental health. Based on this, it comes as a no-brainer for developers to include not only basic plant-in-a-pot decorations but also create well-planned recreational spaces with plenty of natural landscaping for visitors to enjoy at their lifestyle centers.

Emotional Engagement

Creating an emotional connection with visitors is a powerful tool for lifestyle centers. When customers engage in enjoyable and thrilling activities, they form positive associations with the location. These emotional connections enhance their overall satisfaction and increase the likelihood of repeat visits. Experiences that evoke joy, excitement, and wonder can leave a lasting impression, making visitors more likely to return and recommend the center to others.

Extended Visits

Engaging and enjoyable experiences encourage visitors to spend more time at a lifestyle center. When people have access to unique attractions and recreational activities, they are more likely to extend their stay, moving beyond a quick shopping trip to a day-long outing. This increased dwell time translates directly into higher spending, as visitors take the opportunity to explore more stores, dine at restaurants, and participate in additional activities.

Increased Spending

Thrilling and enjoyable experiences can drive higher spending per visit. When visitors are engaged and entertained, they are more likely to feel relaxed and open to making purchases. The positive mood induced by fun activities can reduce stress and decision fatigue, making shoppers more willing to explore and spend money. Additionally, unique attractions can draw visitors from a wider geographic area, increasing overall foot traffic and boosting sales for retailers within the center.

AERODIUM Vertical Wind Tunnels: The Ultimate Retailtainment Experience

Introducing AERODIUM

AERODIUM is a world leader in designing and installing vertical wind tunnels. These tunnels provide the sensation of free-fall skydiving in a safe and controlled environment. AERODIUM’s recirculation-type vertical wind tunnels are particularly suited for integration into lifestyle centers, offering a unique attraction that combines thrill and recreation.

Unique Technical Advantages:

  • Recirculation Design: Recycles air within the tunnel, ensuring efficient energy use and consistent airflow.
  • Safety Features: Equipped with state-of-the-art safety solutions, including cutting-edge Active Absorption Net, Safety Doorstep and Fly Wheel Technology for smooth landings in case of power cuts.
  • Unique Exit for Pros: AERODIUM’s B.A.S.E. chamber is a feature that offers a unique jump exit in a controlled environment at the top of the flight chamber. It is designed for experienced flyers, setting a new standard in the wind tunnel industry.
  • Capacity: Certain models can accommodate multiple flyers simultaneously, making them suitable for group activities and events.
  • Customization: Can be tailored to fit specific architectural and thematic requirements of lifestyle centers.

The R-Type Recirculation Tunnel: A Game Changer

AERODIUM has created and consistently delivered exceptional quality experiences to shopping center visitors globally, setting an example for unique experiences in lifestyle centers.

With the R2 model, AERODIUM took the plug-and-play concept and created the first plug-and-fly wind tunnel in Seoul, South Korea in 2021. It is cost-effective to install, requires low operational costs, and provides an unforgettable customer experience. Thanks to its modular design, this vertical wind tunnel can be integrated into a new or existing building with minimal civil works. The R2 model has a fully self-contained structure, can be lifted through the roof or an opening in the wall, and is ready for use without the need for heavy construction.

And to tease what’s coming – AERODIUM’s next generation of R-Type recirculation tunnel is set to revolutionize the market once again when it launches in October 2024. This innovative tunnel concept is smaller and more affordable than traditional tunnels, making it accessible to a broader audience and easier to integrate into existing buildings. It can even be combined with a climbing wall, offering the ultimate family experience. This flexibility allows lifestyle centers to enhance their retailtainment offerings, attracting diverse crowds and creating unforgettable experiences.

The AERODIUM Experience: Elevating Human Flight to New Heights

Flying in an AERODIUM wind tunnel is not just an activity; it is an unforgettable experience that resonates deeply with a fundamental human aspiration—to take flight. For centuries, humanity has been fascinated by the idea of soaring through the skies, inspired by the flight of birds and driven by dreams of freedom and exploration. This desire has been a recurring theme in myths, legends, and the ambitions of countless inventors and pioneers. AERODIUM’s vertical wind tunnels bring this age-old dream to life, offering an unparalleled opportunity to experience the sensation of free-fall skydiving in a safe and controlled environment.

The Magic of Human Flight

Historical Dream of Flight

The concept of flight has captivated human imagination since ancient times. From the mythical Icarus and Daedalus in Greek mythology to Leonardo da Vinci’s sketches of flying machines, the dream of taking to the skies has been a powerful force driving human innovation. This fascination continued through the centuries, leading to the invention of the airplane by the Wright brothers and the subsequent advancements in aviation technology. Despite these achievements, the visceral, personal experience of flight remained elusive to most people – until now.

The Sensation of Free-Fall

AERODIUM wind tunnels simulate the exhilarating sensation of free-fall skydiving. Participants are lifted into the air by powerful jets, creating an experience that in a sense mimics the feeling of jumping out of an airplane and soaring through the sky. This sensation is unlike any other, offering a unique blend of thrill, freedom, and exhilaration. As the wind rushes past, participants feel weightless, defying gravity and experiencing the pure joy of flight.

An Inclusive Adventure

Accessible to All Ages and Skill Levels

One of the most remarkable aspects of AERODIUM wind tunnels is their accessibility. Unlike traditional skydiving, which requires extensive training and comes with significant risks, AERODIUM provides a safe and controlled environment suitable for people of all ages (starting from 4 years old) and skill levels. Whether it’s a child’s first taste of flight, a thrill-seeker’s quest for adrenaline, or an elderly person’s desire to fulfill a lifelong dream, the wind tunnel offers an inclusive adventure that can be enjoyed by everyone – the perfect addition to emerging lifestyle centers that can cater to anyone.

Safe and Controlled Environment

Safety is paramount in the design and operation of AERODIUM wind tunnels. Advanced airflow control systems ensure that the experience is safe and enjoyable for all participants. Instructors are present to guide and assist, ensuring that everyone can enjoy the sensation of flight with confidence and peace of mind. The controlled environment of the tunnel eliminates the risks associated with traditional skydiving, making it an ideal option for those seeking the thrill of flight without the inherent dangers.

Creating Lasting Memories

Unforgettable Experience

The AERODIUM experience leaves a lasting impression on participants. The sensation of floating on air, the thrill of defying gravity, and the sheer joy of flight create memories that endure long after the session ends. For many, this experience fulfills a lifelong dream and becomes a highlight moment that they cherish and recount to others. The ability to share this experience with friends and family adds to its appeal, making it a memorable adventure that can be enjoyed together, or done again in a safe fashion by returning to the shopping center where it’s installed and operational daily.

Enhancing Lifestyle Centers

Integrating AERODIUM wind tunnels into lifestyle centers enhances the overall visitor experience. These attractions provide a unique and engaging activity that draws people to the center, encouraging longer visits and repeat trips. The unforgettable experience of flight becomes a cornerstone of the center’s appeal, setting it apart from traditional shopping malls and making it a destination for recreation and leisure.

Case Study: Respublika Park, Kyiv, Ukraine


Respublika Park in Kyiv is a prime example of how lifestyle centers can integrate unique attractions like AERODIUM wind tunnels. This indoor lifestyle center features a variety of retail, dining, and entertainment options, all designed to create a holistic visitor experience.

AERODIUM in Respublika Park

The AERODIUM wind tunnel at Respublika Park has become a major draw for visitors. It offers an exciting and safe way for people to experience the thrill of flight. The wind tunnel is seamlessly integrated into the center’s design, providing a visually stunning and interactive element that enhances the overall ambiance.

Some of the distinctive specifications of this tunnel are:

  • Surprising height: This vertical wind tunnel is one of the highest in the world, as it stands at a whopping 20m tall, with the flight chamber built from 10m of glass.
  • Unique width: The diameter of the flight chamber at the base is 3,7 meters, and it expands towards the top to 6,5 meters, creating more space for flight and improving overall safety.
  • Speedy winds: With air velocity reaching up to 300km/h, it is ideal for PRO flyers, and yet suitable for all users with AERODIUM instructors ensuring safety before, during, and after the flight.

Impact on Visitor Experience

The inclusion of the AERODIUM wind tunnel has significantly enhanced the visitor experience at Respublika Park. It attracts a diverse crowd, from thrill-seekers to families looking for unique recreational activities. The wind tunnel has also become a popular venue for events and team-building activities, further cementing Respublika Park’s reputation as a premier lifestyle center.

Other successful Implementations of AERODIUM R-Type Tunnels

Take a look at some of the most recent projects that have successfully and seamlessly implemented vertical wind tunnels as a crucial part of the lifestyle center.


Smash Air by AERODIUM R2 in Seoul, South Korea
Smash Air by AERODIUM R2 in Seoul, South Korea

AERODIUM Smash Air is a notable implementation of an R-type vertical wind tunnel. This facility demonstrates how AERODIUM’s innovative technology can be seamlessly integrated into existing structures, offering visitors a unique and exhilarating experience. The compact and efficient design of the Smash Air tunnel makes it a perfect fit for lifestyle centers looking to enhance their retailtainment offerings.

Kuwait City

In Kuwait City, AERODIUM is at the final stages of installing the latest R-type wind tunnel that will no doubt quickly become a popular attraction. The tunnel’s ability to provide a safe and thrilling skydiving experience indoors makes it a standout feature in the city’s lifestyle and retail centers. This installation highlights the versatility and appeal of AERODIUM’s technology in diverse environments, as it is set to attract even more visitors to the massive Al Shaheed Park that already boasts countless lifestyle center features from Thematic Gardens to museums.

GoAirborne Macau

GoAirborne in Macau features an AERODIUM R-type wind tunnel that has revolutionized the local entertainment scene. By offering an indoor skydiving experience, GoAirborne attracts both locals and tourists, contributing to Macau’s reputation as a premier destination for retailtainment. The most recent event held at this wind tunnel was the 5th FAI World Cup of Indoor Skydiving, 3rd European and 1st Asian Championships. The success of this installation underscores the potential for AERODIUM wind tunnels to enhance lifestyle centers worldwide.

The Future of Recreational Retail: Lifestyle Centers and Beyond

Transforming Spaces with Flight

As lifestyle centers evolve to meet the changing preferences of modern consumers, incorporating unique and thrilling experiences like AERODIUM wind tunnels becomes increasingly important. These attractions not only fulfill the human desire for adventure and excitement but also create spaces where people can connect, relax, and rejuvenate. By offering the opportunity to experience flight, lifestyle centers can captivate and inspire visitors, ensuring their relevance and success in the future.

Expanding Horizons

The potential for AERODIUM wind tunnels extends beyond lifestyle centers. Their adaptability and appeal make them suitable for a wide range of settings, from amusement parks and sports complexes to educational institutions and corporate events. As more people discover the joy and exhilaration of flight, the demand for these experiences is likely to grow, driving further innovation and expansion in the recreational retail sector.

Embracing the Future: Opportunities for Developers

The Strategic Advantage

The shift towards lifestyle centers presents a strategic advantage for developers and investors. By creating spaces that offer more than just retail, they can attract a broader audience and generate higher revenue streams. Integrating unique attractions like AERODIUM wind tunnels can further enhance the appeal and profitability of these centers.

Case for Investment

Investing in lifestyle centers that prioritize wellness, community, and innovative attractions can yield significant returns. The growing consumer preference for experience-driven environments ensures a steady stream of visitors, fostering customer loyalty and repeat business. Developers who embrace this trend can capitalize on the emerging market for retailtainment.

Enhancing Customer Experience

Lifestyle centers that integrate AERODIUM wind tunnels offer a distinct competitive edge. The thrill of indoor skydiving provides a unique selling point that differentiates these centers from traditional malls. Additionally, the positive impact on visitors’ well-being and emotional engagement creates a lasting impression, encouraging longer visits and increased spending.

Community Engagement

By fostering a sense of community and offering spaces for social interaction, lifestyle centers can become integral parts of their neighborhoods. Hosting events, workshops, and performances can further strengthen this connection, creating a vibrant and dynamic environment that attracts diverse groups of people.


The evolution of retail from traditional shopping centers to lifestyle centers reflects a broader shift towards experience-driven consumerism. By prioritizing wellness, community, and unique recreational activities, lifestyle centers are redefining what it means to shop and socialize. AERODIUM’s recirculation-type vertical wind tunnels exemplify this trend, offering unforgettable experiences that draw visitors and enhance the overall appeal of lifestyle centers.

As the niche of lifestyle centers continues to grow, those who embrace these innovations will be at the forefront of the future of retail, creating spaces that inspire, rejuvenate, and delight. Integrating attractions like AERODIUM wind tunnels can transform retail spaces into destinations, providing visitors with memorable experiences that go beyond shopping. For developers and investors, this presents a golden opportunity to capture market share and drive revenue in a rapidly evolving landscape. If you want to learn more about how AERODIUM wind tunnels can benefit your retail project, feel free to contact us at!