Myth: Cheaper Wind Tunnels Are Better for Business

Cost is always a factor—but in the world of vertical wind tunnels, lower upfront prices often come with hidden trade-offs. The belief that “cheaper is better” might sound appealing, but it can lead to major compromises in quality, safety, and long-term profitability.

Case Study: Quality Wins many times over

In AERODIUM’s 2023 Kyiv project—launched during wartime, no less—a nearby competitor tried to undercut prices by nearly half. But lower pricing didn’t mean better business. As Andy Durnford explained – flyers quickly noticed the difference: AERODIUM offered smoother airflow, better coaching, and patented safety features that made the entire experience more enjoyable and secure. The result? AERODIUM’s tunnel became the go-to choice, outpacing the cheaper alternative in both popularity and profit.

Why Cutting Corners Doesn’t Pay Off

A low-cost tunnel may save money upfront—but it risks poor performance, safety issues, and unhappy customers who don’t return. As AERODIUM founder Ivars Beitāns put it best, quoting Benjamin Franklin: “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” If you’re serious about long-term success, invest in a tunnel that delivers premium quality and performance from day one.