Under Armour HOVR shoes are so light & comfortable that the person wearing them is literally flying! We promoted that feeling through flying in a wind tunnel.

HOVR shoes launching event was happening in the front of shopping mall “Global Harbor” in Shanghai, China. Hundreds of visitors won a possibility to fly for real and thousands were inspired by flight show.

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PLACE

SHANGHAI, CHINA, 2018

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AUDIENCE

70 000

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ACTIVITY

FLIGHT SHOWS, CUSTOMERS FLIGHTS

WE ARE GLOBAL

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