Latest for out-of-home entertainment

Open air wind tunnels for maximum experience and best spending leisure time

 

Skydiving. Bodyflight. Outdoor/indoor skydiving is rapidly becoming the hottest action-adventure. Such “skydiving” is performed in a vertical wind tunnel. As the name implies, such special tunnels are designed for indoor and outdoor use.

Vertical wind tunnels for bodyflight

 

Whether permanent or temporary, there will always be a large, powerful fan at the bottom, used to propel air upwards. This force is enough to keep a full-grown adult suspended in the air, above the fan blades, and can mimic the feeling of flying, which is the sensation skydivers describe.

Free-fall

 

It gives a similar sensation to free-fall, without having to jump from a plane or wear a parachute.

Actually, in indoor skydiving, there’s no plane, there’s not even a real diving involved, and in the indoor tunnel case, no there is no sky either. For open-air (or outdoor) tunnels sky still accounts for a portion of the overall experience and provides a feeling of liberty.

Bodyflying

 

There’s no doubt about it, bodyflying in a vertical wind tunnel is good fun. Adrenalin will skyrockets as the airflow comes over 200 km/h. Once in, you’ll float on the air rather than fall through it.

There are many different types of vertical wind tunnels, some being permanent massive structures, while others mobile and temporary, even inflatable. However, they all bear the same task – to keep a constant airflow and contain the flier inside it.

Hottest trends in the entertainment industry

 

Backed by current research on macro-trends impacting the out-of-home entertainment industry, Aerodium Technology took a step to adjust the development strategy to the OOH leisure need

Special occasions

 

Changing preferences of customers for celebrating occasions is one of the major factors driving the family/indoor entertainment centers market. Various options in family/indoor entertainment centers for celebrations, such as birthdays, children parties, events, occasions etc., are contributing to the growth of the family/indoor entertainment centers market. With the addition of these options, family/indoor entertainment centers are revolutionizing the manner in which social gatherings are being conducted.

This is a story about High-Fidelity experience.

What is OOH?

 

Out-of-Home Entertainment (also OOHE or OHE) is a term coined by the amusement industry to collectively refer to experiences at regional attractions like theme parks and waterparks with their thrill rides and slides, and smaller community-based entertainment venues such as family entertainment (FEC) and cultural venues.

Leisure industry

 

Out-of-home entertainment is a major component of the leisure industry. Among all the attractions and establishments that fall into this category, theme and amusement parks are without doubt the driving force. According to the latest stats from IAAPA, theme parks and amusement parks around the world are expected to entertain more than 1.15 billion people over the next four years and contribute to their local and national economies by generating $50.4 billion.

New trends and business models of leisure

“MAXIMUM EXPERIENCE IN LIMITED LEISURE TIME”

More and more the Highest Fidelity venues, the ones offering the highest quality experiences, even if more expensive than the competition, will gain an increasing market share. Consumers are willing to spend more to be assured of an experience that will not be a waste of their precious limited leisure time.

Meaning of High-Fidelity experience

 

Today’s consumers are overwhelmed with choices for their spending their free time. It’s a zero-sum game for not only their leisure time, but also their discretionary leisure spending. Neither expands just because there are more leisure options. All that occurs as the number of out-of-home as well as at-home options expand. Today it takes an extremely compelling out-of-home experience, what called a High-Fidelity experience that qualifies as time well spent, to get the edge on the competition.

Consumer choice

 

Consumers now make leisure choices in terms of two key dimensions – experience and convenience. It’s a trade-off between fidelity, the quality of the experience, and convenience – the ease of access in time, effort, and money. The more convenient digital at-home screen-based entertainment and socialization choices become, the higher the fidelity that an OOH experience has to have to compete and attract people to leave their homes. And paradoxically, people are willing to pay a higher price for that higher fidelity experience, as it has a higher perceived value.

Outdoor events

 

There has been an increase in the popularity of outdoor events worldwide, and what could be better than a skydive simulation?

To spend quality time on a warm and sunny day, people generally look for activities outdoors. While many shopping and family entertainment centers may offer a variety of attractions indoors, during the warm season they may not even be considered. Having an open wind tunnel outside of the building not only makes people slow down while passing by, but also consciously making the choice to visit your facility with the whole family on a weekend.

Festivals, special and live events, and other limited time experiences will become increasingly essential to ensure returning customer appeal. As with so many out-of-home options, after a period of time people get used to even the wildest sale offers and marketing slogans, which start losing their appeal. A show program and activities around flying can easily gather crowds of people and spark the lust of adventure.

FEC (Family Entertainment Center)

Family entertainment centers are miniature indoor or outdoor amusement parks that offer a wide variety of entertainment for all ages.  Indoor centers usually range from 15.000 to 20.000 square feet in size compared to outdoor parks that can be as large as 16 acres (up to 45 times larger). Represented by the International Association of Amusement Parks, FECs make up about one-third of their membership.  Recently, a convergence of factors has been incentivizing the development of family entertainment centers within malls. This is the case especially in Asia.

Global development

 

A forecast by Allied Market Research shows that the Family entertainment centers market worth will reach $40.81 Bn by 2025, a 10% jump from 2018. Traditional theme parks are too expensive to be within reach for most developers.  In recent years, every Disney and Universal park has cost on the order of $2 to $6 billion to build. FECs, in contrast, can be locally built, require much less investment and can be opened in a relatively short period of time.

FEC Market

 

Family/indoor entertainment centers are designed to engage people of all ages at low to medium prices. The FEC industry mostly relies on returning customers.
FECs that offer multiple choices for activities usually outperform centers that only have a single indoor attraction.
With continuous innovations in the technological aspects, family/indoor entertainment centers are offering a diversified range of gaming options for customers. New technologies, such as indoor skydiving simulating machines continuously play an increasing role in this industry.
Addition of new entertainment facilities and innovations in technologies are anticipated to propel the family/indoor entertainment centers market.

Profitability

 

For outdoor FEC, theme and amusement parks profits per visitor can range from $5 to $200.
A larger number of attractions does not necessarily mean more income, often it is the other way around. Conventional forms of entertainment, such as playgrounds, often steadily lose their appeal and over time become uninteresting for the general public.
Despite the fact that the wind tunnel business is considered to be very profitable, it typically requires a few hundred thousand of up-front investment.

More experience, better experience

 

Much more than a simple game changer, it’s an experience changer. You can hardly compare the experience of going down a water slide to the first time flying in the air.

Vertical wind tunnels have given customers an experience and consistent way to get feeling that typically requires jumping from a plane. The increase in availability of wind tunnels also has spawned a growing sport – bodyflight.
High technology entertainment like the skydiving simulation attracts thousands of new visitors from across the region to an experience not available before.

Special occasions

Changing preferences of customers for celebrating occasions is one of the major factors driving the family/indoor entertainment centers market. Various options in family/indoor entertainment centers for celebrations, such as birthdays, children parties, events, occasions etc., are contributing to the growth of the family/indoor entertainment centers market. With the addition of these options, family/indoor entertainment centers are revolutionizing the manner in which social gatherings are being conducted.

What shall I expect?

 

Like most action activities your adventure will start with a short training exercise and instructions, any other prior preparation is not needed. Flight suit, goggles, and a helmet are provided by the facility. After gearing up, the customer enters the wind tunnel one by one with an experienced instructor. For the next minute, the customer gets to fly (with help and guidance). Each introductory flyer package includes two 1-minute flights.
There are several factors that have made indoor skydiving so popular:
• It’s an all-weather sport
• No heights, airplanes or parachutes
• Lower cost and longer “free-fall” compared to classic skydiving
• It is safe and controlled environment
• Friends and family can watch
• Children aged 4 and older can take part
• It’s physically challenging, yet satisfying
• Can be run all year long (except outdoor tunnels in Nordic countries)
• Long operating hours – day and night (for indoor)
• Can accelerate customer flying skills (popular with licensed skydivers)
• Will prepare customer for tandem skydiving

 

PROS

Affordable skydives

 

A 2-minute jump from an airplane (average time spent in the air by a jumper) costs at least $ 200, while a 2-minute skydive costs about $ 50.

Facility noise level

 

Noise has previously been a problem, due to ordinances in cities and surrounding areas. Comfort for participants and spectators is a major consideration. The new generation of Aerodium wind tunnels has seen a crucial sound improvement, eliminating excess noise problem in every point of exposure, even the flight zone. From the intake to the test section, the fan generated noise is quieter than ever – 74 decibels as close as 24 feet away from the flyer. This opens an opportunity to integrate a tunnel in a theater, as part of a restaurant, as a hybrid facility in a mall, or even in a park setting amidst a local community.

Safety

 

Even though traditional sky diving can be considered safe, there is still a ton of things that can go wrong 15,000 feet above the earth’s surface. In the wind tunnel you will be assisted by two experienced instructors, in the flight area as well as in the control room, to manage the wind speed and flying height. If you lose balance in the air, there are safety nets and cushions to break your fall.

Fear of heights and packing

 

Skydiving is definitely a thrill seeker’s sport and appeals mostly to those who have no problem jumping out of a moving plane.
The main focus is on the adrenaline rush and the freefall. But even experienced skydivers may feel uneasy when stepping out of the plane. Is my gear well packed, have I missed something, will the parachute not get caught? In the wind tunnel all this stress is removed and the customer can entirely focus on flying. However, as the experience grows, open wind tunnels allow reaching higher flying altitudes to achieve more thrill.

Burn calories and improve health

 

Skydiving burns calories, true story. There are certainly cheaper ways to gain strength and lose weight than open-air skydiving, but let’s be honest, combining with breathtaking feelings
Tunnel flying can also improve brain-body cooperation that results in significantly better reaction times, mental flexibility, and stick-to-itiveness.

Meet people

 

Flying is a great way to meet people. During the time at the tunnel, customers can meet and chat with other thrill seekers and athletes, sharing similar interests. As you improve your skills, you can join leagues, participate in events, build teams, and even try applying for a competition.

Instant debriefs

 

Video clips and pictures of each customer flying session can be viewed on the screen and acquired at the front desk to review what you learned and to share with friends and family. Sometimes the recording takes place from the side and sometimes from above. This is invaluable for identifying strengths and weaknesses and refining skills.

Concluding

 

The wind tunnel is a great and fun place to learn something new or to polish existing skills. Still unconvinced? With all risks and fears set aside, there is no valid argument for not getting your first flight experience. And if you are a parachute flyer, a couple of hours a year in the tunnel will pay huge dividends in the sky. And you can have fun while you are learning.

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