HOW to Build Profitable Indoor Skydiving Business? Part II

from the PREVIOUS POST: Indoor skydiving business generates revenue app. 10,000 - 12,000 per day!

HERE ARE DESCRIBED  VERY IMPORTANT NEXT 10 STEPS TO NEED TO KNOW HOW BE WELL PREPARED TO BUILD UP INDOOR SKYDIVING BUSINESS

Part I available here: read article

  • • Site preparation

  • • Installation

  • • Support facilities

  • • Recruit your staff

  • • Find customers

  • • Facility layout

  • • More room

  • • Software

  • • Timetable

  • • Promotion

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11. SITE PREPARATION

The equipment should only be operated on firm level ground. The equipment shall be leveled where necessary, and the load must be adequately distributed with stable support. The ground shall be checked at regular intervals after installation to confirm that there is no deterioration in its load-bearing capacity, especially during adverse weather conditions. The checks shall include acceptable tolerances, such as out-of-level limits. Stability shall be checked frequently.

Drainage methods shall be considered in locations with heavy rain and soft ground.

When possible, avoid work on sloping or uneven ground.

12. INSTALLATION

Heavy-duty vehicles, for approximately 16 hours, are required to carry out the installation. Alternative construction equipment, such as scaffolding, is acceptable; thus, such equipment will influence the total time of the installation and must be agreed upon with AERODIUM. AERODIUM will assign up to four technicians and one electrician who shall, with the help of personnel assigned by the buyer, assemble and install the components of the wind tunnel.

Prior to set up, the buyer must ensure the heavy-duty vehicles as well as the following:

  • local electrician to connect the power supply;
  • four local construction site assistants;
  • an interpreter, for non-English speakers;
  • construction tools.

13. BUILD SUPPORT FACILITIES

(120 – 1 300 m²) and a parking lot (for at least 20 cars).

These 3 points basically apply only to option 1. Usually available for other options by default.

Since we have discovered which of the options is most optimal in terms of most profitable for business development, we will continue to outline the indoor skydiving model for deployment in an existing building. Such a model has some important features what you must to know:

–    It is most compact, self-contained modular design

–    provided with the easiest integration into the existing building

–    have the lowest running costs

14. RECRUIT YOUR STAFF. PERSONNEL ORGANIZING.

The vertical wind tunnel is an exciting and attractive business. Therefore personnel must be well trained, responsible and wants to offer best to the widest possible audience.

As staff have a very important role to play in the success of a business, there is a minimum number of employees and requirements for their qualification.

Staff is very small, the necessary to get started are:

–    General manager

–    6-12 Flight instructors

–    2-4 Receptionists

–    Technician

After hiring new instructors, they all have to pass an initial training course, even if they are experienced tunnel flyers or skydivers. During the start-up phase, a group of approximately 8 instructors should cover the flow of customers. These numbers are based on statistics from different established tunnels with an estimate of 2000 hours of operation throughout the year.

15. CREATE AND MAINTAIN THE SIZE TO POPULATION RELATIONSHIP

 

Your primary target segment is the general public. One 3 meters quality vertical wind tunnel is enough to supply to a town of 0,5 – 1 million population. If you are setting up your business in a high demanded tourist destination with a popular tourist destination with a rapidly changing number of people, then you have space for another one. Aerodium sales responsible can help you finalize the ideal size for your skydiving equipment based on your target segments, population, future plans, and budget constraints.

However, the start of any successful business all begins with the site set up. Then continue the next important steps.15.

  16. TUNNEL AND FACILITY LAYOUT, INTERIOR DESIGN AND REQUIRED FURNISHING

 

Selling the service and merchandise:

– Eye-catching silhouette of the tunnel&service building

– Finding the right place for reception, banners, and merchandise for the best sales

 

 17. THING AHEAD ABOUT MORE ROOM for EXPANSION of YOUR BUSINESS

Open -air and indoor Skydiving is a rapidly growing adventure business. As your business builds momentum, you’ll eventually want to expand your operations – both locally and in other locations.

If your current location is being overwhelmed with customers, you should be able to set up another wind tunnel. That’s only possible if you have some additional real estate available. Also, you can always set up some people-friendly facilities there as well. For a family or a group of friends to enjoy the experience of flying, it will certainly take at least a couple of hours. At that time, there will be a need for snacks and drinks. That is a great opportunity to grow the accompanying business.

 

18. BE SURE FOR EFFECTIVE SOFTWARE AND TOOLS

Intelligent software will support operations with smart automation. Here is basic:

CUSTOMER FLOW

– incoming reservation management, customer line-up building, and in-time operation.

BUSINESS CONTROL

– full tunnel operation control – different user permission levels and system override protection to eliminate unsanctioned tunnel usage.

SCADA SYSTEM

– human and operational safety through industrial automation. Data logging, full technical history record and remote troubleshooting. Delayed tunnel shut-down procedures to ensure a safe landing. Main control panel integration and user interface.

VIDEO & PHOTO CAPTURING SYSTEM

– Automatic photo and video production for instant sharing on social media. Fully integrated with a customer flow system.

OPTIONAL:

POS, online payment and sales system integration, On-site server hardware installation

AERODIUM customer flow management system is the backbone of customer traffic organization in our wind tunnels – it helps to sell flights, to serve people on time and to share videos and photos immediately after their experience. This system consists of the following parts.

  19. PLAN REALISTIC TIMETABLE

The open-air wind tunnel installation sequence plan is designed to understand the proper sequence required to assemble the tunnel, including the necessary number of AERODIUM and buyer personnel onsite and the amount of time necessary to complete each step. In order to be efficient, various steps require AERODIUM personnel to assemble components in parallel.

 

  20. COUNT ON COMPULSORY SALES PROMOTION ACTIVITIES

Here you will find some successful samples:

Creating a 60-minute adventure

– Average time spent in the air for the ‘first-time’ customer is 4 minutes

– The total time spent in reception, briefing area, gear area, and tunnel waiting area is around 60 minutes

– Make sure that clients have a 60-minute adventure, as opposed to just a 4-minute flight

Supportive layout for customers and equipment

– Make sure that functional plans are effective so you don’t lose valuable time

– Use the PRE-SHOW – SHOW – AFTER-SHOW concept. If the flying experience is your show, then what will be your pre-show and after-show?

Customers buy both what they need, as well as what they perceive as an additional benefit – a particularly friendly price offer, an additional gift to the purchase, or some other motivating benefit. Therefore, in order to activate and enhance purchases of services and gift cards, you can create sales promotion activities, like sales bonuses, coupons, short-term discounts, loyalty programs, etc.

Something for free.

People love to get more than they have paid for. So these campaigns work really well, for example, “buy one and get one free” or “buy the service and receive a gift as a bonus”. The gift must be one that motivates the customer or one that the customer would love to buy, and therefore receives both for the price of one.

 

If you correctly evaluate these 20 points, your indoor skydiving business will be profitable and will generate revenue for the long run. The expected break-even point will take place within 1 year

OTHER SECTIONS:

‣ Maintenance contract

‣ Flying gear replacement

‣ Instructor rental

‣ On-going training

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