Cadillac brand promotion around China. They ran a campaign of outdoor spectacular events powered by Aerodium Technology
Mobile outdoor (open-air) skydiving vertical wind tunnel set for active brand promoting
We’ve already enjoyed Cadillac brand promotion tour in many cities in China. We are just in a middle. So you are welcome to join next nearest events in Hefei (June 29th – 30th) and Kun Ming (July 13th- 14th).
Cadillac said last year it will become GM’s electric car brand to challenge premium electric cars from rivals such as Mercedes-Benz, Audi, and Tesla. Most of GM’s new electric cars from here on out will be Cadillacs.
The U.S. automaker will launch a new product every 6 months for the next 3 years in China
Deliver fresh flying experience to customers and attract automaker visitors with Aerodium outdoor skydiving show for attractive brand promotion
Described Cadillac cars brand promotion activity belong to event marketing promotional strategy:
Event marketing strategies leave a lasting, brand-focused impression of fun by grabbing the attention of a group of people who are gathered together. If executed successfully, event marketing will provide each of them with an experience that will resonate in their minds.
In contrast to traditional advertising, which blasts consumers with the same general television, radio or billboard message, event marketing targets individuals or groups at gathering spots, to making quality individual impressions.
Aerodium has decades of experience in marketing activities. The best evidence of the effectiveness measured by repeated requests from marketing agencies to continue with successful brand promotion activity again. For example, Untold takes place for the third year in a row.
Brand promotion as event marketing is in high demand in China. Already, three major brands have carried out their marketing activities by including there Aerodium vertical tunnel show. They include the aforementioned Cadillac, as well as Mercedes and Under Armor.