Aerodium participate at Recon, Las Vegas 2019

AERODIUM presents new, eye-catching outdoor and indoor skydiving models at RECon 2019, Las Vegas

The spectacular, most innovative and attractive element inside the shopping mall offers experience and invite shoppers to spend more time on the purchasing process.
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Drag the button up/down to see changes to the shopping mall’s atrium

New outdoor and indoor skydiving vertical wind tunnel models by Aerodium is targeted to innovate in the retail real estate sector

1. Purpose of the proposed project

AERODIUM offers a solution for self-contained indoor skydiving construction’s implementation into shopping malls. It can be done in any phase of a mall’s development – during the planning, while it is under construction or even when it is completed. This is a huge step towards shopping centers that are looking to incorporate attractions and entertainment. It is never too late to make decisions and start implementation. We could say that it is a fully permanent object with characteristics of temporary buildings. 

Projected visualisation and photos from the vertical wind tunnel installation process inside a shopping mall building.

2. Why exactly Aerodium? A little from the company’s history

Aerodium, founded in 1979, owned and ran the first vertical wind tunnel in the world. It practically created the indoor skydiving industry 40 years ago. A milestone in vertical wind tunnel history was the ‘Wind Machine’ at the closing ceremonies of the 2006 Torino Winter Olympics. Now is the only company in the world that produces a full range of vertical wind tunnel models (open, wall-to-wall and recirculation type). They cover all needs for skydiving – indoor and outdoor usage.

 

3. Innovation is a key factor. Indoor Skydiving Wind Tunnels for Retailtainment Business.

Shopping malls with cinemas, attractions, and family entertainment places are far more likely to increase the dwell time of their visitors. They create an environment that has multiple focuses. The hottest trend in the retail real estate industry are shopping centers incorporating attractions and entertainment.

 

4. Potential factors affecting shopping mall attendance

Indoor and skydiving is an ideal combination for people who expect something new when visiting a shopping mall. A wind tunnel enables people to experience the sensation of flight without planes or parachutes, through the force of wind being generated upwards.

 

5. Larger than life “wow-factors”

Skydiving gives a similar feeling and emotion as real flight. It is like freefall, but in a safe way.

A typical review from customers:

“So much fun. If I lived there – I would do this once a month or more. I take some practice to perfect the skydiving experience. A great experience for a small fee, well worth it.”

(by Tripadvisor)

6. Is that costly for users?

It’s more cost effective to get the freefall experience in a wind tunnel than in the sky. There’s much more continuity in a wind tunnel flight, instant feedback from instructors and less distraction. Rates for flying are $25-28/minute depending on the tunnel and the size of the block purchased. Coaching fees can add a few more dollars per minute but it’s usually reasonable.

 

7. Is that ready to implement right now?

Aerodium’s latest product for fast implementation is the SHOPPING MALL READY model R2.

This model is perfect for integration into shopping malls. It’s the very first vertical glass tunnel that can be integrated inside a shopping mall (not to be confused with “attached to a building” – which is totally different). It is individually designed and produced for new mall projects or assembled into already completed buildings. Thanks to this innovative solution, it is possible to turn back time and implement a major object into an available space after the work on a shopping mall project has started and all main building constructions already exist.

All you need to do is to know the ceiling height, choose the right spot with the most spectacular view and provide electricity supply. It really is a plug & play story!

Main ADVANTAGES for indoor skydiving business with most compact indoor model R2:

  • 1. EASIEST integration into a new or existing building
  • 2. LOWEST running costs
  • 3. BEST customer experience in the market

8. Outdoor application

Aerodium also offers alternatives to indoor wind tunnels, which can be placed in the open and can serve different applications. With the models O1 and O2 you have the possibility to change the location, depending on necessity, e.g. for a new promotional activity, and they are ready for immediate use – it takes only 1-2 days to set up. The tunnels are adaptable for any available space like next to the entrance of a shopping mall. Many prominent companies have already rented outdoor models for shows to promote a brand or a particular product. Along with incredible show options, the outdoor skydiving models attract shoppers to get a new unprecedented experience of free falling.
Outdoor models attract more attention from the distance, which is always important to entice new and existing customers.

9. Rent option

Another option is short-term and long-term rent that quite often transforms into a permanent skydiving simulating object. Renting is very convenient if the retailer thinks that the attraction is necessary for a high attendance period, such as seasonal sales. Compared to buying, wind tunnel rental requires a smaller financial investment without losing the moment of surprise for shoppers.

 

During RECon 2019 you can find us here:

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