Under Armour HOVR shoes are so light & comfortable that the person wearing them is literally flying! We promoted that feeling through flying in a wind tunnel.

HOVR shoes launching event was happening  in the front of shopping mall “Global Harbor” in Shanghai, China. Hundreds of visitors won a possibility to fly for real and thousands were inspired by flight show.


    Shanghai, China, 2018


    70 000


    Flight shows, Customers flights

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